Competition is fiercer than ever in the bid world. And in the battle for new business, bid campaigns that are built to captivate and convince lie right at the heart of what gets the win.
Bid Solutions – a company that gives businesses the tools and resources to put forward the strongest possible bids – needed us for a complete rebrand.
Our job was to catapult the business to a whole new level of market dominance.
In the same way that you wouldn’t buy a Patek Philippe watch from a salesman wearing a worse-for-wear Casio, we needed to absolutely nail the strategy and output for Bid Solutions. It was a unique opportunity to use the marketing itself to show prospective clients how powerfully persuasive their own proposals could be.
We initially took Bid Solutions through our full value proposition workshop to root out the strongest key messages, differentiators and case studies.
A creative brief followed, and from this we crafted the entire brand and marketing strategy.
We then set to work bringing the bigger, bolder and better than ever Bid Solutions to life, which included:
- New website (bespoke WordPress CMS)
- Software development (website salary calculator)
- Full branding
- All print materials
- Bid Solutions Quarterly magazine design