Full branding and marketing for a major corporation’s brand new cyber security division

THEY ASKED

When one of the country’s most prominent companies created a cyber security division back in 2015, we were immediately tasked with managing every aspect of the branding and marketing.

 

Despite the immense global presence of its parent company, the new division was essentially a startup when we came on board – no clients, no testimonials and no presence.

 

The branding, strategies and campaigns we produced had to pack a serious punch to stand out fast and snatch people’s attention in the fiercely competitive managed security services industry, and we made sure they did.

 

WE DELIVERED

We determined early on that the division’s difference was its people.

 

While competitors were using flashy tech and gimmicks to convey security intelligence and attract clients, we didn’t need to.

 

What we had on our hands was a business rich in actual intelligence, with a team so skilled it was cleared for the highest level classified security work.

 

And ultimately – however great the gadgetry – people trust people.

 

Starting from scratch, we shaped and sculpted every creative element of the brand around this powerful differentiator, from the pre-launch bare bones to today’s booming business.

 

We even turned a man into a doll for the day. That man was our MD.

 

SNAPSHOT

  • Branding and marketing strategy
  • Creative bid and presentation design
  • Web development
  • Content creation
  • Social media strategy
  • Event concept design
  • Print design