A character dress-up campaign that brought the magic of Disney to Facebook

THEY ASKED

Disney has an incredible worldwide presence and is adored by basically every kid everywhere – and most adults too. Including us.

 

So you can imagine that when the brand’s Middle East team turned to us to create a data collection campaign including a custom-built Facebook app, we took about 0.1 seconds to accept.

 

WE ANSWERED

Dress Up Disney delved into the magical world of the brand’s characters, playing to the fact that for most kids, there’s one they love more than any other. Cute.

 

The campaign let them dress up as their favourite character and share a photo on our bespoke email-gated app.

 

Dress Up Disney proved a huge hit with fans and the app was flooded with entries. Off-the-chart participation levels meant we built up a treasure trove of customer/prospect data for Disney – which has been used for future precision-targeted promotions (including Facebook custom/lookalike audiences).