Ikea UAE Here’s a campaign that definitely lives up to the title of this monthly roundup. You’ll wish you came up with it… and actually, you could have come up with it. Because - as is so often the case with great ads - the secret ingredient...
Campaign review
ASOS It’s not every day you see a brand jump to the defence of a customer in public – especially when it comes to dating dramas. But when it does happen, it’s truly epic. Step forward ASOS. Disclaimer: this isn't technically a campaign...
European Wax Center It’s generally a good idea to be sceptical of everyone and everything on April 1st. Pranksters are all around, from family and friends to colleagues and even brands. Nobody can be trusted… Or can they? While most brands stuck to traditional trickster ways this April...
Friday 8th March marked International Women’s Day (IWD) 2019. Across the globe, people found all kinds of cool ways to celebrate and empower women, and take action for equality. Brands were no exception. Here are three IWD campaigns we just had to tell you about. Benefit Cosmetics When...
IHOP Some campaigns earn our attention because they’re clever, high-tech and elaborate. We bow down to their complexity and multi-million dollar budgets. Other times, we celebrate simplicity: an idea that anyone else could have done but nobody else did. IHOP’s “Pancizza” campaign is a classic case of the...
Mulberry Most people look forward to the holidays for food, gifts, music and family time. The team here at SMSW love all those things too (especially roast potatoes). But December is also eagerly awaited for another reason round here: brand activity. Mid November onwards is Christmas campaign...
ibis hotels In the good old days, people went on vacation with one simple goal in mind: to have a great time. If you made it back home with one or two photos good enough for your mum to stick in a frame, life was good. Things are...
NBA Augmented reality (AR) is a key component of many campaigns that make it into these monthly roundups. As users increasingly enjoy and expect the depth of interaction AR provides, we’re seeing more and more brands testing the waters with the tech. Actually, some test the waters. Others...
Nike Let’s be honest, when isn’t Nike doing something great? The iconic brand is a regular in our monthly roundups and has made the cut once again this time with the launch of “Juntas Imparables” (“Unstoppable Together”). As the first JDI (Just Do It) campaign for Nike Women...
Adidas Every new opportunity to sell on social is something worth celebrating; what we’ve seen of social commerce so far is really just the beginning. The major players in digital are scrabbling to enhance their commerce capabilities, and just a few weeks back, Adidas became the first...