TikTok is an over-hyped, flash-in-the-pan, spare-time-demolisher for kids, right? It’ll be old news by summer, right? Businesses can turn a blind eye, surely? Wrong. Oh, so wrong. Mark my words: TikTok offers big opportunities for brands. Smart marketers getting in early are already reaping major rewards, way before competitors have even...
1. Pinterest heads towards IPO after closing in on $1bn ad revenue milestone, meanwhile Facebook’s share price plunges 2018 is going great for Pinterest. The company is on track to rake in a cool billion dollars in ad revenue by the end of the year, which...
Facebook is currently facing what could be its biggest scandal ever. It all kicked off earlier this week, when a Cambridge Analytica employee-turned-whistleblower made explosive revelations alleging that Facebook users’ data had been exploited by the company in order to influence the 2016 US Presidential election. While the story...
It is 2018, right? Then someone please explain to me why I’m still banging on about page likes and how they’re NOT the most important metric to measure your Facebook page success by. Over and over again, I run into people and companies who still put page...
Think your Facebook post did well? Awesome. But hang on. How do you know? Please don’t say: ‘Because it had loads of likes’. This is a surprisingly common answer, but in all honestly, likes are just the tip of the iceberg. Believe it or not, there are actually 7...
Picture this scenario: “We need more page likes, followers, (insert more vanity metrics) ASAP,” some top dog demands. “Run a competition! Here’s a (insert low value) voucher you can give away. Come back to me in (insert crazy-short time frame) with results. Oh, and please - let’s...
It couldn’t be more simple. Pinterest is a total must for brands with ecommerce. Don’t get me wrong. Facebook and Instagram are still the shining stars of social. Snapchat’s not doing too badly right now either. But there’s something kind of major that sets Pinterest apart. It’s the...
There’s an art to being a shit brand on social. Here’s a breakdown of how to get it wrong, the right way. Note to readers: Sarcasm fans, you can skip straight to step one. You’ll like it there. To any of you less familiar with the British sense...