Ikea UAE Here’s a campaign that definitely lives up to the title of this monthly roundup. You’ll wish you came up with it… and actually, you could have come up with it. Because - as is so often the case with great ads - the secret ingredient...
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ASOS It’s not every day you see a brand jump to the defence of a customer in public – especially when it comes to dating dramas. But when it does happen, it’s truly epic. Step forward ASOS. Disclaimer: this isn't technically a campaign...
Friday 8th March marked International Women’s Day (IWD) 2019. Across the globe, people found all kinds of cool ways to celebrate and empower women, and take action for equality. Brands were no exception. Here are three IWD campaigns we just had to tell you about. Benefit Cosmetics When...
ibis hotels In the good old days, people went on vacation with one simple goal in mind: to have a great time. If you made it back home with one or two photos good enough for your mum to stick in a frame, life was good. Things are...
NBA Augmented reality (AR) is a key component of many campaigns that make it into these monthly roundups. As users increasingly enjoy and expect the depth of interaction AR provides, we’re seeing more and more brands testing the waters with the tech. Actually, some test the waters. Others...
Netflix Facebook Messenger bots are being used more and more to provide fans with round-the-clock support. With time, bot technology is evolving and functionality is getting increasingly sophisticated. And this is opening up opportunities for brands to get creative. Enter Netflix. To celebrate World Emoji Day, the company launched...
Hunter Is it a bird? Is it a plane? Nope. It’s a… 120ft tall wellie boot. This summer, Hunter is celebrating its iconic Original Wellington Boot by flying a giant hot air balloon version across the skies of the UK and Europe, before travelling across the Atlantic...
ESPN Ever spare a thought for Airdrop? You remember, it’s that handy little feature that lets Apple devices within around 30 feet of each other share files via Wi-Fi or Bluetooth. With smartphones now playing host to tons of different file-sharing tools, you might have forgotten that...