An ecommerce site for the UK launch of George Davies’ latest brand


George Davies – the man behind NEXT, George at ASDA, and Per Una for M&S – is a titan of the UK fashion scene. He’s been dubbed “designer of the decade” and “king of the high street”. So yeah, he’s a big deal.


George has also found huge success overseas, notably with women’s and children’s brand FG4, which can be found in malls all across the Middle East.


When he decided to bring the brand to the UK, he turned to us to make it happen.




Even with a recognised and respected designer at the helm, breaking into the UK fashion market was no small task. Lucky enough, we’re partial to a challenge.


Diving into digital, we covered every base to make sure FG4 was able to connect with as many potential customers as possible.


Brand awareness was a strong focus as we looked to introduce the brand, and make a positive and memorable first impression before moving prospects down the sales funnel.


From social media, emarketing and app development, to a full ecommerce website, UX/conversion rate optimisation and in-depth reporting – we were responsible for creating and executing the entire digital strategy.


We left no stone unturned and no opportunity ignored. We made it our mission to carve out and cement a spot for FG4 among the competition.