Complete social media management for 3 of the Middle East’s biggest fashion brands


After working with Steve Madden (USA) for a couple of years and helping to propel the brand’s awareness and sales in Saudi Arabia, we were introduced to Landmark Group.


Needing to drive social media performance to the next level, we were signed up to manage Landmark’s Middle East Facebook and Instagram pages.



The first thing we did was implement a fresher and more strategic content and advertising strategy that made use of advanced platform tools and features.


With our experience of the Middle Eastern market, we also made sure posts, visuals and ads were as appealing as possible to the target audience, while matching up seamlessly to the overall brand direction.


We prioritised interaction with fans too, responding quickly to questions and offering them an improved and more personal brand experience.


The changes quickly proved effective. And, impressed by the results, Landmark Group asked us to manage the social for two additional brands: homegrown Shoe Mart and Italian handbag and accessories retailer Carpisa.


Between content (including graphics, copy, film, animation), advertising and campaigns (including app development), we were able to quickly and dramatically improve the performance of all three pages – creating huge spikes in page growth engagement metrics and ROI.


Figures have continued to soar ever since.

  • 1,054% ecom ROI
  • 675% (up arrow) organic fan growth
  • 1000%+ (up arrow) engagement
  • 78% drop in cost per action