With a brand new luggage line in stores and a key sales period around the corner, Carpisa needed us to create an Easter campaign for social media that would engage the target audience and send brand awareness through the roof.
Working to a tight timescale, we flew into action to get the project off the ground.
We decided that a short, shareable video – the kind that’s hugely popular on social media right now – would be the best way to achieve (and exceed) the aims. So we headed straight for our in-house studio and set to work scripting, filming, producing and editing a fun time-lapse/stop-motion film.
To show off one of Carpisa’s hero items (the Icon suitcase), we made it the focus of the storyline – filling it with a colourful array of Easter eggs before asking users to guess how many were there. We added a handful of sneaky plot twists to keep viewers watching right until the end.
We also spiced the campaign up by offering prizes to the closest guessers. By doing this we were able to give participation and social chatter a massive boost.
The campaign video ran on Carpisa’s Facebook and Instagram pages, and was supported by a multi-platform advertising campaign. Within hours of launching, interaction levels were off the scale with view, share and comment counts in particular really flying.
Over the course of a week, brand reach soared into the hundreds of thousands.